In 2001, when the 21st century began, the Japanese economy was in a slump, and 10 years after the burst of the bubble, it was in the midst of the so-called "lost 20 years." China, an emerging country, continued to grow tremendously, and on September 11 of this year, the terrorist attacks on the United States occurred, and the world changed after that.
I retired from an advertising agency that worked for 23 years in 1998, and decided that the era which needs marketing has arrived just because it was an "era when it could not be sold", and established VESSEL in 1999 with "Marketing Solution Services" as a business slogan. The company name was "Ocean" and "Ship" that I had thought for many years, and it was literally the feeling of leaving for the voyage toward the rough sea.
For two years, we had been developing a design business with world-renowned designers between the United States and Japan, China, and ASEAN countries, but the business in China got into full swing and it was established in Shanghai, China in August 2001.
In the United States, we have established a liaison office with an American design office in San Francisco with the cooperation of friends who have deepened exchanges.
The business slogan “Marketing Solution Services” does not exist as a concept in Japan at that time, and as a risk hedge for developing Chinese business with the establishment of a Chinese corporation, it was trademarked in Japan and China in 2001 with the company name.
Since its establishment, we have never pursued the expansion of the scale of the company. As a result of using “being a customer as a partner, we continue to propose solutions that increase the BRAND value of the customer” as a result of our activities, we are blessed by the so-called leading companies It has grown to full sail.
From now on, the VESSEL Group will continue to keep close contact with clients and propose consistent measures (integrated marketing communication) that are consistent with the marketing issues faced by clients as partners and with the external environment.
VESSEL INC.
VESSEL(SHANGHAI)MARKETING & PLANNING CENTER.
SHANGHAI VESSEL DESIGN & ENGINEERING CO.,LTD.
CEO R.Fujimoto
