We use the integrated marketing communication technology we have cultivated as a marketing company to focus on image and emotional marketing in order to increase the mind share of our customers. In order to make the customer engagement that is connected in this way permanently, it is reflected in the measures of various places that are consistent both internally and externally.
Brand communication requires a set of communication activities to communicate the brand identity that a company wants to communicate to consumers and to form a brand image. In addition, we build a comprehensive, long-term combination of marketing advertising, PR, events, product development, display, pricing, and more, and encourage customers to change their behavior in the short term. It is also a relationship to support marketing activities by utilizing the various functions of the brand. We provide brand ideas for long-term communication activities as client partners.
We analyze various data obtained from web, SNS, etc., and plan and execute an effective brand experience for customers. Our data analysis reads not only the numbers in the effect analysis, but also the changes in the customer's mind and emotions.
Promotions that are part of marketing communications require a message that raises the client's interest and awareness of products and services and promotes purchasing. Specifically, various campaigns can be evaluated as having been effective by attracting people's attention. However, it does not necessarily lead to purchasing behavior because it attracted attention. We always plan a promotion with a visible message that leads to purchase.
Over the years, we have been dealing with clients from various industries, retailers to wholesale and large commercial facilities.
From this experience, we provide a distribution channel in which the products and services of Chinese companies are in the hands of customers, and we provide a solution to the selection and design of appropriate "retail business categories", such as the flow of information and how to sell products and services to whom, and how to appeal the "message of products and services" in the distribution channel.
I think the role of design at contact points is extremely important. From the perspective of communicating the reliability of the product / service to the customer within a few seconds of the first contact, engraving more strongly in the memory, and connecting to the customer for the brand experience through the product / service, that’s how we design communication.
Corporate brand identity is a symbol of corporate activity that is consistently and repeatedly transmitted to the market, and grows as a symbol of consumer trust that accumulates daily through corporate products and services. Therefore, we will develop including the functionality of expressing the corporate attitude, having an individual impact, and being able to withstand the reduction on the site.
Package design is that the benefits that the product only can provide is transmitted instantaneously. It has to provide clear and meaningful distinction from the competition. In addition delicious if it is food, likely to work if the medicine, such information transmission should have of each category as missions will develop the assumption that comes through in an instant.
Web, social media, digital tools, etc. are powerful branding tools that can give visitors a good experience by focusing on the appearance design, features and messages. Digital media is occupying a major position in corporate communication. Therefore, we will develop believes that consistent information transfer leads to more effective results.
In order to instantly convey information from companies and products and messages that appeal to emotions through print media, etc., it must be designed to more effective communication visually. We will design not only the plan on the desk but also various verifications.
The design of commercial facilities and store environment must take constraints into consideration such as the physical relationship of space / time / social environment. And we think that spatial design is what embodies the “Image & Emotional Marketing” that we value. We will verify and develop the comfort that customers can acquire by experiencing the space, the convenience of operation for customers and employees, and consideration for the surrounding environment.
Chinese owners, including developers, are strongly motivated to start operations and recover funds as soon as possible. In many cases, it is judged based on perspective rather than a plan. Moreover, in the case of a store, after the approval, delivery of store work can be done in a short period of time.
Since this is a requirement, the basic design/implementation design must also proceed in parallel.
In order to do so, we correspond to skilled designers with high-spec PCs, and currently have a design capacity of 30 stores/month and 200 stores/year and has a track record. It is possible to produce at a tremendous speed in general perspective.
The blueprint for construction work must be accurate even in an environment where speed is required. Generally, in an industry where basic designs and implementation designs are often handed over to contractors and furniture factories, in the case of our company, we focus on "construction drawings" and "furniture detail drawings". We will explain the design based on the construction drawings / detailed drawings, and always visit the site to check if the construction is being performed according to the design drawings and always carry out design supervision work.
Presenting the completed form of the space to the client and obtaining approval will also prevent troubles. “Perspective” is a very important factor in China. In order to complete the perspective in a short time, it is important to show it to a skilled perser, high spec PC and client as a presentation. For important presentations, video presentations are also given. In order to shorten the time required for rendering, we are working on making PC high specs every 2 years, and constantly dealing with related software such as AutoDesk's AutoCad and 3DMax which are standard software in China.
We know the process of success from our 25 years of successful projects in China. Management or collaboration with various related Chinese companies requires management based on culture and customs. Even large projects require very delicate management and promotion on a phase-by-phase basis.
